The Kooples Embellished Baseball Cap

The slogan adorning this cotton baseball cap is a question, and a profound one at that, full of nuance, tongue-in-cheek nonchalance and begging to be answered. What is The Kooples? might not be up there with those mysteries posed by Sartre and Aristotle, but the answer is nonetheless a thought-provoking one: The Kooples is exactly what you need it to be.